Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

Understanding the Importance of Residual Income

This article is aimed at explaining the importance of building residual income and also to explain the need for individuals to leverage network marketing business model if their dreams are to gain financial and time freedom. So, even if you presently work a job or business, it is needful that you pay attention to network marketing so as to develop residual or passive income over time.

The commonest way that people define residual income is “income earned while sleeping”. Is it really possible to earn income while, all the while, you are asleep? This may sound strange to some people but, yes, it is possible.

The importance of residual income in a man’s life finds expressions in the statement of the billionaire investor, Warren Buffet, in which he stated that “if you don’t find a way to make money while you sleep, you will work till you die”.

Residual income is a concept that many ignore without understanding that their future well-being is dependent on it. And with what result? With damaging consequences.

By going to work every workday and receiving a salary at the end of the month, you’re simply exchanging time with money. Your salary is not residual. If your work stops, your income stops automatically.

Let me explain residual income with the following example.

Imagine two men in a village. Both have to walk a mile every day to a river to get water for their families. After a month, one man starts working on building an underground pipeline to connect the river to his house. For an entire year, he expends extra energy working on his pipeline. When he finishes, he has the source of the water directly to his house, while the other person continues to visit the river.

Residual income is like building a pipeline to connect water from the source to your house so that you don’t always have to go to the river.

In that short example, you will notice that it took some time for the pipeline to be constructed. But having done that, the man continued to enjoy water supply effortlessly.

However, the second man who failed to take the same initiative had to continue to visit the river for his water supply. What will happen if he becomes indisposed? He and his family will stay without water and suffer its consequences.

There exist many business initiatives that you can leverage in your effort to build residual income. But I do recommend network marketing, or MLM as some would like to call it, due to the fact that it doesn’t requre a tonne of investment capital to set up.

A lot has been said about network marketing by various network marketing professionals but many still feign ignorance about it.

The reasons people WON’T take a look at network marketing is NOT:

• because they don’t have the money.

• because the opportunity or business isn’t good.

• because they are worried about being scammed.

• because the profit margins aren’t high enough.

• because the demand for the product isn’t wide enough.

• because they need to ask their spouses first.

• because they need a night to sleep on it.

• because they need more time to research the company.

• because they need to get on the phone with you to join.

• because they have to ask other people on Facebook to see if you’re a good sponsor.

• because they need to see your bank account to prove the results.

• because they don’t believe in it.

The real reason they don’t join network marketing business opportunity is that they have been conditioned by society to be consumers of goods and not producers.

.They have been conditioned to buy “education” but not to buy knowledge.

.They have been conditioned to have a “job” but not to own a “business”.

.They have been conditioned to be workers but not to be their own bosses.

.They are non-thinkers instead of go getters

.They are intimidated by anything that challenges them.

That is what this is really about. It’s about people who are so afraid of learning, and stepping out of their comfort zones and being paralyzed by their fears.

It’s about being comfortable and caring what other people might think. It’s about their family thinking they are FAILURES if they do anything besides just having a JOB.

If you’re working presently, understand that you are only exchanging your time and effort for the pay cheque you receive at the end of the month. That’s okay though but by going to work every day, you are not building residual income which is the pipeline that will enable you to get water supply without having to go to the river.

Boho Is Back, Conscious, Holistic Fashion!

Funky and chill, free spirited Bohemian fashion, conscious design that is holistic and now more necessary than ever. Patchwork gypsy skirts and hippy yoga pants, embroidered caftans, colorful tribal, paisley prints and chunky bead jewelry are totally in style. With a resurgence of design styles and fashion icons ramping up its popularity, bohemian hippy chic fashion is known for its earthy wanderlust roots and relaxed vibe.

Travelers of the old world “Banjara” were gypsy wanderers, who wanted to be different and lived life on their choice set of rules, creating trends and not following a social dictum.The boho lifestyle and clothing is based on the diverse gamut of cultures and patterns with the archetype of mixing and layering clothes, prints and colors. Earthy conscious designs, upcycled vintage fabrics, traditional handloom prints and weaves, the choices are endless. Mix and match Indian chikankari tunics with cutout ragged jeans! Georgette tunic dresses as beach cover ups, or use the white shift dresses for yoga and meditation, adding on accessories like the earthing malabeads and copper bracelets, seeking nature and connecting to mother earth.

The boho style sees Priyanka Chopra donning a cute cutout midi dress in tie dye at the country festivals, the Boho vibe is casually chic and elegant. Mylie Cyrus wears the colorful bohemian sari mini skirt with a white blouse tucked in at the waist.
The newer side of this trend has moved onto a “hippie-luxury” style with fashion designers creating earthing luxury style collections overflowing with old style fabrics full of passion and tranquil colors. The dreamy bohemian fashionista plays with long maxi skirts, soft flirty tunic caftans, embroidered dresses and earthy stonewashed fabrics.

The ultra modern Bohemian grounds herself to Mother Earth, rejoicing in her love and radiates confidence through her choice of earthy colors. The style manifests in the romance of original tribal art with pure cotton and ethical fabrics. Upcycled saris made into skirts and dresses, the fun and playful look is easy to accessorize and you create a fashion statement like no other as these are so unique and one of a kind.

Street style bohemian can be funky or chic, the gauzy printed maxidress is good for all seasons. Sandals and a hat for the summer or add a light jacket and booties for cooler days. The authentic tribal patchwork design skirts and boho vintage pants contrasts with the bold black tank, mixing bohemian with city chic. Be a glamorous fashionista, create your own style – conscious, holistic, earth friendly and in tune with nature, using clothing artisan created and unique.
Be a Boldly Mogul Bohemian Fashionista!