Why Your Business Needs An Internet Marketing Strategy To Stay Ahead

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions:

• What are long-tailed keywords?

• What is keyword density?

• What is Web 2.0?

• How do you set up an autoresponder?

• How do you change the tags on your website?

• How do you create videos and audios for your website?

If you are like most business owners, you can’t answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.

Business Has Changed.

Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.

In the recent past it was normal for a business to spend several thousands per year on directories like the Golden Pages / Yellow Pages. Now businesses find that this sort of advertising simply doesn’t work any more, it simply costs more than it brings in.

Today’s savvy business owner realises the Internet is the future. Worldwide, more than 2.6 billion searches for local businesses are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search Golden Pages / Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way, and have an effective internet marketing strategy to stay ahead.

Why Do You Need an Online Marketing Strategy to Be Successful?

Are you a business owner using the internet? If you are then you must understand why it is vital to have a marketing strategy online in order to get to the success you have always dreamed of.

When your business is online the only way for people to find you is for you to market that business. Traffic is the key to being successful online with any business.

That is the main reason that a marketing strategy online is so vital to your business. If people can’t find your website then they can’t spend their money with you.

You want to make money right? Of course you do and that is another reason why a advertising strategy is so imperative.

When you don’t market your business online you will not make any money. That is why you have to have an effective strategy that will bring traffic to your business so you can make that money.

You want to take the time to do your research and learn about one effective marketing strategy at a time. There are many different strategies that can be used and you definitely want to use more than one of them.

You just want to remember that it is important to learn them one at a time so you can put them into action before adding another one. That way you have one strategy working to bring traffic to your site while learning another one.

Do this until you have 5 to 7 different strategies working at all times to bring you traffic. Here are a few tactics you want to take time to learn and use for promoting any business on the internet.

Article marketing

Social networks

Blogging

Forum marketing

PPC or Pay Per Click

There are so many others that can be used also and you can even combine them to get the most traffic. Many successful internet marketers use both paid and free advertising to drive high traffic numbers and make more sales.

For example, you can add article marketing and blogging together to get the most traffic. You could also do pay per click advertising and SEO your keywords in new web pages or blog posts.

The thing to remember is that a marketing strategy is the only way you can be successful with any business. Don’t forget this and not build your own promotion strategy because this is the sure way that you can fail with any internet business.

A good online marketing strategy is the key to finding the success you have always wanted. Without it, you will always struggle to build a business that won’t be going anywhere.

Online Gambling in Atlantic City

For better or for worse, online gambling is coming to New Jersey.

In late February, Chris Christie officially signed into law a bill that legalized internet gambling in Atlantic City.

Initially the bill was vetoed by the Governor because of issues surrounding transparency and taxes. Lawmakers adjusted the text and the amended bill passed by an overwhelming majority in the legislature and earned Christie’s seal of approval.

Here are the basics of the bill:

- Casinos located in Atlantic City will be able to apply for a license to offer online gambling. Only the twelve official Atlantic City casinos will be eligible for the license. No other organizations can offer internet gambling, and face stiff fines if they do. All facilities used for the operation of internet gambling must be located within city limits; only bets that are received by a server in Atlantic City will be legal.

- Players must be “physically present” in New Jersey to place wagers. In the future, New Jersey may develop agreements with other states where internet gambling is legal to permit out-of-state gambling. The casino’s equipment must verify players’ locations before accepting wagers.

- Any games available to play in the casinos can be played online. (For comparison, Nevada only allows poker.) As of now, sports betting will not be protected by this bill, although the state of New Jersey is trying to fight the federal statute barring the legalization of sports betting.

- The bill has all kinds of provisions to keep gambling addiction at bay, such as requiring the prominent display of the 1-800-GAMBLER hotline number, a way to set maximum bets and losses over a certain period of time, and tracking player losses to identify and limit users who may demonstrate addictive gambling behavior.

- Revenue from online gambling will carry a 15% tax. The Christie administration states that about $180 million in revenue for the state will be generated from this tax, but some analysts think this number is seriously overestimated.

The official regulations, which the bill required the Division of Gaming Enforcement to produce, were released on June 3, and are subject to a “public comment period” until August 2 before being finalized. These rules include details such as how a casino acquires the appropriate licenses and procedures for maintaining network security on gambling sites.

So, will online gambling actually benefit the state?

The Good

Revenues from Atlantic City casinos have been on the decline for the past seven years, and online gambling could be what saves the failing casinos. Since 2006, casino revenue has dropped from $5.2 billion to around $3 billion. Online gambling could be a $500 million to $1 billion industry in New Jersey, which may be enough to keep struggling casinos afloat and save jobs in Atlantic City. Further, even though estimates of tax revenue are all over the map, there is potential for online gambling to be a considerably valuable source of money for the state. The casinos will also have to pay a tax to the Casino Reinvestment Development Authority, which will provide further assistance to struggling casinos in Atlantic City.

For the player, low overhead costs mean better prizes and more opportunities to play. Casinos can incent players with free “chips” that have minimal costs for them but give players more opportunities to play and win. The convenience of gambling online allows players to play more with less travel.

BAD:

One of the goals of the bill is supposedly to attract more people to visit the brick-and-mortar casinos, but it is hard to say if online gambling will actually lead to this outcome. One could speculate it could even cause people to go to the casinos less (However, this seems unlikely; the social element and the free drinks are lost in online gambling. Also, research indicates that, at least with poker, internet gaming does not reduce casino gaming.) Advertising for the host casino will be allowed on the online gambling sites, which could possibly encourage people to visit the casino but could also be annoying for players.

Online gambling could be seriously devastating for people who have gambling addictions, or even cause people to develop them, raising financial and moral concerns. Even with all the preventative steps the bill requires, it will definitely be much harder to cut off compulsive gamblers if they can place bets anywhere with an internet connection.

Regardless, it is going to be a while before the casinos can actually kick off their online gambling offerings. The regulations need to be finalized and casinos need to apply for licensure and develop their gambling websites. This means the casinos will not be enjoying this new source of revenue during the 2013 summer season, which could be Atlantic City’s toughest season ever following recovery from Hurricane Sandy.